Head of Brand & Creative - TikTok
TikTok faces no bigger problem than the profound trust deficit the company sees in the US market.
In response, I led a new strategic approach, take TikTok out of the story and hand it over to the real, genuine and lovable people on the app to talk directly to skeptical audiences. You might not trust TikTok but those questioning the platform’s place in the US can’t deny the good that Kenny, Callie, Dana and all the amazing people on the app are bringing to the world every day.
