CCO NY - Grey
Rick & Morty Super Bowl:
A true co-creation success that cemented an evolving brand firmly and fondly in the prickly Gen Z zeitgeist. Partnering with Adult Swim, the team led a co-brand effort that blurred advertising, entertainment and product. Winner One Show
Pringles & Twitch:
One of the dumbest innovations of the year in tech, was also one of its most talked about. The product “innovation” was the content and the story that gamers created in social and in PR was the narrative.
