Global Executive Creative Director - Grey
In 2017 when the country was more divided than ever, Febreze celebrated one thing we all still share in common, the Super Bowl Bathroom Break. Data showed that halftime at the Super Bowl is the highest toilet usage of the calendar year. Febreze used this info to bring a splintered country together.
40% Increase In Sales / #halftimebathroombreak Twitter trending / Shortlist Cannes / Winner Effies
