Richards_Fitbit_South_Africa_Floyd_Russ-400x225.jpg

First Time

CCO NY - Grey

Over the years, thousands of people have written to Fitbit sharing stories—tales of heart-wrenching physical, mental, and emotional challenges that they overcame through sheer force of will and some help from Fitbit. We created a 5 part branded docu-series telling their stories. The following is one of the standout stories.

Winner Cannes