Global Executive Creative Director - Grey
To target the EDM crowd (one known for body shaving) we worked with djs Dr. Lekrtulove and DJs from Mars to create an original branded track and music video for the new Gillette Body Razor. The campaign launched on Soundcloud and social. Hiro Miura directed.
SHOOT Magazine’s #2 Viral Song of Year / Soldout of Body Razors in Europe / Winner Cannes / Winner Effie