Head of Brand & Creative - TikTok
TikTok leads the world in live content, real time social shopping and commerce content. I developed several of these TikTok Live platforms including; TikTok Dream Stream, LiveFest and In the Mix.
In the Mix - the first fully live streamed musical experience from TikTok, where you don’t just play music, you play with it. We turned the audience’s smartphones into the broadcasters. Artists on stage, TikTok creators in the crowd and fans at home came together to remix the content, splice it, mash it and of course duet it; in ways only TikTok tools allow.
The integrated 360 live experience created countless brand moments and content in app, across socials, in PR, IRL, in local activations and in the 24 hours after the event, we cut together an hour long BTS documentary film of the concert that streamed exclusively on HULU and Disney +.
